Tuesday, April 30th, 2019

Snooze Is Not For You

“The cost of being wrong is less than the cost of doing nothing.” – Seth Godin

On rare occasions, I provide a complete post by Seth Godin. Today is one of those days. Why? I observe so many CPA firms that delay decisions and then delay them again and again.

I also observe that CPAs have an email Inbox that houses hundreds of emails. I once knew a tax manager that had thousands of emails in her Inbox. That is when we began limiting the digital space that accountants could use for their email. Please consider small, everyday decisions and larger partner group decisions as something you should deal with and then move on!

SNOOZE IS A TRAP

There’s a button on my email program that allows me to postpone an incoming email to a future day.

Sort of like a snooze button.

The snooze button is a trap. It’s a trap because not only do you have to decide later, but you just expended time and energy to deciding to decide later.

Do it once, move on.

‘Decide once’ is a magical productivity commitment.

There is a certain class of decision that benefits from time. Decisions where more information is in fact useful.

But most of the time, we’re busy making decisions that should be made now or not at all. You end up with a ton of decision debt, a pile of unanswered, undecided, unexplored options. And you’re likely to simply walk away.

If you open an email, you’ve already made the commitment to respond and move on. Not to push it down the road.

In or out, yes or no, on to the next thing.

Snooze is not for you.

  • "How dare you settle for less when the world has made it so easy for you to be remarkable."
  • Seth Godin

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