Monday, April 29th, 2019

Stale and Repetitive

“Repetition doesn’t create memories. New experiences do.” – Brian Chesky

A lot of accounting work is repetitive. People get bored with repetitive.

Inside firms, a lot of HR and career development programs become very repetitive. If you want to keep people engaged and positive, ask yourself these questions:

  • Is your performance evaluation process stale?
  • How about the way you provide CPE (Continuing Professional Education)?
  • Is there anything unique about the employee benefits package you offer your team?
  • Do you keep some people on the same client engagements for years and years?

If you never refresh and redesign your employee feedback process, the people receiving the feedback and the people providing the feedback will both begin to dread the process.

Are you assessing the need for training and providing the same resources that you have for five or ten years? The types of training and the way it is delivered have changed drastically over the last several years. There is still time to make a change in this area this year.

I have visited several CPA firm websites where they list their complete benefits package on the website. Do you do this? Have a summary of your benefits as a hand-out for everyone interviewing with the firm. What do you offer that is unique? Flexibility is not unique any longer but it is something that you will definitely want to offer.

I have heard the arguments for years and years…. “our clients want to see the same people on their engagement EVERY year.” That is often true but it does not allow for career growth. Young accountants, in public accounting, learn by continually being assigned to more and more difficult work. Don’t let your managers cling to the more interesting assignments because they have become too comfortable. Ask your less experienced people step-up to more challenging assignments.

  • "Better die than live mechanically a life that is a repetition of repetitions."
  • D. H. Lawrence

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