Friday, May 3rd, 2019

An Opportunity Exists

“Your most unhappy customers are your greatest source of learning.” – Bill Gates

For many years CPAs working in small to mid-size firms have been delighted when a client of a big, national firm realized they were paying way too much for services that a smaller firm could provide in a more affordable manner and with more care and attention.

Sometimes the larger firms¬†will actually refer certain clients to local and regional firms because they were just too small to fit the big firm’s profile. A too small client of a national firm is often a very large client for a local/regional firm.

This opportunity continues, but another opportunity has been created by the merger mania within the CPA profession.

When one of your local competitors merge-up, there will be clients who do not want to be part of the larger, acquiring firm. We usually see the departure of clients after the first tax season. The “new” firm just does not provide the same, intimate client relationship as the former firm. This is partly because their key contact is retiring and a new person has been introduced and partly because the larger firm has different methods and maybe those methods are just not as friendly and comfortable to the smaller firm clients.

Make sure that any client who is dissatisfied with their current firm knows about your firm – build your brand and reputation and be visible in your business community. Even more important, always be in tune with how your own clients feel about your service.

  • "Spend a lot time talking to customers fact to face. You'd be amazed how many companies don't listen to their customers."
  • Ross Perot

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