Wednesday, May 8th, 2019

Make Your Website (and your Brand) Unique – Here’s a Great Example!

“If you want success, be unique.” – Natalie Massenet

Occasionally, I like to share CPA firm unique websites. I see so many that are static, boring and usually blue. Last year, I featured Bernie & Jason Ackerman of BNA CPAs & Advisors, one of my favorites. I love how they tell visitors to their site how they deliver a tax return in 3 days.

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This year, I just had to share the site of my good friends at Barton CPA & Associates. Their light-hearted and fun approach to business is simply refreshing.

When you get to their homepage, page down to see a picture of their lobby – tasteful, contemporary and colorful. Keep paging down to see other pictures: Part of their team, their conference room and a team picture at some kind of celebration. It sure looks festive and I don’t use the word “festive” about CPA firm websites often – well, never!

Check out the pictures on Greg Barton’s Twitter site. I love the March 23 tweet showing Greg in his office. Does your office look this good (and clean)?

Browse around the site. They have an Instagram account and Facebook, of course. I hope it gives you some ideas for taking action soon to update your site and inspiration to not take yourself too seriously.

A big thanks to Greg and Dee Dee for allowing me to share their excellent branding efforts and their uniqueness!

  • "Uniqueness is what makes you the most beautiful. "
  • Lea Michele

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