Tuesday, August 6th, 2019

Sense of Urgency

“I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.” – Leonardo da Vinci

Every due date, CPAs complain that the clients are the reason for the last-minute added pressure. They are the reason the team has to work longer hours as the due date approaches.

It’s not all the clients’ fault. Perhaps you have lost your sense of urgency, especially over the summer. Those fall due dates are approaching. How much effort did you and your team┬áspend on getting the clients to help you spread the work over the entire summer instead of the first two weeks of September?

This also applies to the winter busy season. Create a sense of urgency relating to getting the client work out the door before the last minute.

I also see a loss of the sense of urgency by partners when the firm is doing well and they are making good money. They are not hustling to bring in new business and expand services to current clients.

Some of my clients have created “keep the work flowing” initiatives this summer. They made it a priority to continually communicate with the clients to obtain their information sooner rather than later. Each partner was held accountable – it’s wasn’t deferred to the staff.

Did you lose your sense of urgency this summer? Read the quote above again.

  • "We have to live life with a sense of urgency so not a minute is wasted."
  • Les Brown

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