Wednesday, September 11th, 2019

Become a Chief Retention Officer

“People don’t leave bad companies, they leave bad managers.” – Marcus Buckingham

One way to solve the problem of finding and hiring top talent is to be sure you don’t lose the top talent you already have.

You are well aware of the time, effort and dollars you spend trying to find and hire a qualified candidate. That is why it just makes sense to focus on making all partners and managers Chief Retention Officers.

How do you do that? Have them all read First, Break All the Rules by Marcus Buckingham and Curt Coffman. The authors contend that employees leave managers, not companies. I strongly believe that this is the case in CPA firms. Buckingham and Coffman offer 12 questions that can be used to measure the core elements needed to attract, develop and retain the next generation of CPA firm leaders.

The questions are:

1. Do I know what is expected of me at work?
2. Do I have the materials and equipment I need to do my work right?
3. At work, do I have the opportunity to do what I do best every day?
4. In the last seven days, have I received recognition or praise for doing good work?
5. Does my supervisor, or someone at work, seem to care about me as a person?
6. Is there someone at work who encourages both my personal and my career development?
7. At work, do my opinions seem to count?
8. Does the mission/purpose of my company make me feel my job is important?
9. Are my co-workers committed to doing quality work?
10. Do I have a best friend at work?
11. In the last six months, has someone at work talked to me about my progress?
12. This last year, have I had opportunities at work to learn and grow?

After this fall busy season is over, equip your leaders with these questions and have them meet and talk with the people they supervise. In addition to the questions, be sure your partners/managers can describe what a talented professional’s career path looks like.

  • "Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, your will be successful."
  • Albert Schweitzer

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