Wednesday, September 4th, 2019

Build Your Brand – Be Visible

“The power of visibility can never be underestimated.” – Margaret Cho

You have heard it over and over in recent years, you have to be visible on social media to attract and retain clients.

Yes, I agree with that. But, I ask more of you!

Don’t forget the old fashioned way. You must be visible in your business community – up close and personal.

Each person working at your CPA firm helps build a reputation for the FIRM. Remember those elevator speeches (describing what you do in 30 seconds)? Are you still teaching your newest team members how to do that? Remember, when someone asks you where you work you don’t say, “I work for an accounting firm.” You say, “I work for Acme CPA firm, the fastest-growing, most knowledgeable and progressive CPA firm in town! I am on the tax team.” Each person crafts their own story.

All your partners and managers should be involved in a charitable or community organization and eventually take a leadership position in that organization.

A basic visibility activity that partners sometimes forget – you eat lunch outside the office every day. Eat lunch with a client, a banker, an attorney or with another person from the firm. Dine at the most popular business lunch place in town where you will be seen by clients, bankers, and attorneys.

An on-going motto for the firm – “Let’s get visible!”

  • "A man is not idle because he is absorbed in thought. There is visible labor and there is invisible labor."
  • Victor Hugo

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