Monday, September 30th, 2019

CPA Firm Marketing

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose

There continues to be a lot of questions from practitioners about marketing – activities, budgets, staffing, etc.

Of course, a big percent of your marketing budget is devoted to salaries. More and more firms are devoting more time and money to online marketing while still continuing much of the traditional methods… sponsorships, etc.

Once again, the Association for Accounting Marketing (AAM) partnered with the Hinge Research Institute to conduct the bi-annual Marketing Budget Benchmark Study. The purpose of this study was to provide marketing professionals, firm leaders and business developers with the insights needed to determine whether their efforts are effective – especially when compared to the marketing efforts of firms that may be similar in size or with regard to a chosen marketplace.

You can download a summary or the full report here.

  • "Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it."
  • Chris Brogan

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