Tuesday, October 15th, 2019

How To Say It

“Bad news isn’t wine. It doesn’t improve with age.” – Colin Powell

In accounting firms, you spend lots of time and money teaching and training younger, less experienced accountants the technical aspects of their job.

You give them extensive training on how to prepare tax returns, how to perform the various steps in an audit and how to make QBO hum.

How much time and money do you spend on helping them learn how to talk to a client? How do they learn to inform a client that they still owe $65,000 in tax and it is due next week? How do they learn how to convince a client that a new software package would make them more profitable when they love their old, often outdated software?

One of the most important steps in growing your team’s success skills is to give them first-hand experience. It is simple but something that is often forgotten by partners and managers. Partners rush off to lunch with a client and they go alone. Partners and managers speak to the board of directors of a non-profit client and they go alone.

Less experienced people learn from listening and observing. Involve them, include them and take them along.

Here’s a good article via the Journal of Accountancy on how to deliver bad news to a client.

  • "More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions."
  • Simon Sinek

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