Friday, October 18th, 2019

Use Twitter to Keep You Current

“LinkedIn is for the people you know. Facebook is for the people you used to know. Twitter is for people you want to know” ~ Source unknown

I can’t remember much about my first tweets. I do know that I did not hesitate, contemplate, or question my reasoning – I just jumped in. I had so much I wanted to share with people in the CPA profession. I joined in 2008 and have now tweeted over 18,000 times.

CPAs are more tentative in adopting something new. Twitter is no longer something new. It is a major force in society today. I also observe that very few CPAs actually Tweet. It’s not too late to get started.  I urge you to jump-in, set-up an account and pick a few people/organizations to follow so you can understand how it works and figure out how you can use it for efficiency – Yes, I said efficiency.

Here’s my approach – – I follow a few people/organizations because I want to use Twitter to keep me informed. I selected a few news sources and CPA management resources (and some family members) and I check Twitter every morning – very early – to get the latest world and national news. I can keep current much quicker than reading a newspaper or watching TV.

I check it only two or three times during the day (takes 30 seconds) and I tweet throughout the day, especially if I am attending an event that is of interest to CPAs. I want to share information (that’s the whole point).

To me, CPAs are in the best possible position to tweet. They have unbelievable knowledge to share, especially with clients. Many CPAs who do tweet use a service that does it for them. I hope that you will tweet yourself and express your own views and share the extensive knowledge you possess.

Think about it as 2020 approaches – – Right now is a great time to start a blog or begin tweeting tidbits of information for your clients about year-end tax planning. Once you begin, promote it and educate your clients (so they know that important business thoughts are available to them if they just join Twitter and follow YOUR tweets).

A word of warning. Don’t get sucked into spending too much time on Twitter or any social media. There is so much hate out there – be sure to only follow people who inspire you or provide positive information. I do not follow very many people. Read my tweets and follow me here.

  • "The single biggest problem in communication is the illusion that it has taken place."
  • George Bernard Shaw

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