Monday, January 13th, 2020

Keeping Your Clients Informed

“Absence of evidence is not evidence of absence.” – Carl Sagan

Recently, I wrote about doing unexpected and helpful things for your clients. I am always surprised by the number of CPAs I talk to who do not send a newsletter to their clients. I always¬†think of that old saying, “out of sight, out of mind.” It applies to CPAs.

Use your newsletter software to also send important reminders to your clients. These reminders are certainly unexpected and helpful.

Here’s a great example from Snyder & Company in Lancaster, Ohio that I received last week:

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  • "Friendship, like love, is destroyed by long absence, though it may be increased by short intermissions."
  • Samuel Johnson

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