Wednesday, January 29th, 2020

Old School

“There’s definitely an old school element to my music, but I also think it’s modern.” – Lenny Kravitz

How is your firm viewed by clients and prospects?

Progressive, innovative, passionate and future-focused or “old school”?

Many firms still have partners, in their 60s or older, who have been long-time rainmakers still out there being the “face of the firm.” Young partners, managers, and staff are often completely happy letting them do it.

The word on the street becomes, “they’re old school.”

Even in the age of online visibility and branding, the importance of being heard and seen in your local business community is still very important for most accounting firms. Educate your entire team about being “on stage” and representing the firm not only during business hours but after hours, too.

Older rainmakers, it is your duty to replace yourself. ALWAYS take a younger person along when you are out and about. Younger, less experienced CPAs – it’s your responsibility to ask them to take you along.

  • "I don't exactly know what I mean by that, but I mean it."
  • J. D. Salinger, The Catcher in the Rye

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