Monday, February 10th, 2020

Allow Your Team to Set Their Own Goals

“Focusing on strengths is the surest way to greater job satisfaction, team performance and organizational excellence.” – Marcus Buckingham

Does your CPA firm, as part of the performance feedback system, give employees certain goals to attain? Sometimes it makes sense but not always.

One firm told me they have one goal for all new college graduates entering the firm. That one goal, until it is achieved, is to pass the CPA exam. Maybe, even this one important goal, doesn’t make sense any longer.

According to Marcus Buckingham, goals that are pushed down from on high are un-goals. Goals should have meaning for the individual and, thus, should be created by that individual for themselves.

Firms should be creating meaning for everyone in the firm. Do your people know and understand what the firm is trying to achieve and where it is going in the future? Do they realize that the firm is a service organization focused on improving the lives and financial success of their clients? Do they understand the firm’s purpose? More importantly, have you effectively communicated the firm’s purpose?

If your people truly understand the purpose of the firm and buy-in to that journey, they will be able to set meaningful goals for themselves.

Read this interesting article about goals via Marcus Buckingham titled, “The best leaders do not set goals. Here’s what they do instead.”

  • "You will excel only by maximizing your strengths, never by fixing your weaknesses."
  • Marcus Buckingham

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