Wednesday, March 11th, 2020

Always Look Successful

“Opportunities don’t happen. You create them.”¬†Chris Grosser

You ask your clients for a substantial amount when you provide services. You are a professional and it has taken a lot of investment in college education, your continuing professional education and simply keeping current on trends in your area of expertise.

I believe your fees should reflect your expertise, professionalism and your success. How do your clients know you are professional and successful? They base it on what they see and how you act.

You should never feel guilty about charging clients what you are worth! But, I believe you need to show them that you are successful. They base their opinions on things like:

  • How you¬†dress each business day.
  • The kind of car you drive.
  • Where you live.
  • Where you dine.
  • Where you are visible in your business and charitable community.
  • Your conversational skills.
  • Your abilities to write proficiently and speak confidently.

Even if you are a new CPA, you are a professional working in a professional firm. Clients sometimes see you and often talk with you via phone. They assume because you are a CPA, that you have all the technical skills. They judge your professionalism, your success, and your worth by a lot of other things. This is especially true when you are interacting with potential clients, successful business people who really don’t know you.

  • "The starting point of all achievement is desire."
  • Napoleon Hill

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