Friday, March 13th, 2020

Don’t Get Too Busy To Provide Feedback

You only have to do very few things right in your life so long as you don’t do too many things wrong.” – – Warren Buffett

Inside your firm this busy season you have interns and new-hires, first-year CPA candidates.

During the hiring process for these young, future CPAs you talked to, listened to, entertained them. The firm leaders were on their best behavior.

Then when these young, high-potential employees enter the firm they are often greeted with silence. Sure they go through training but often it’s do-this, do-that, follow-this guideline and so on.

When young people enter your accounting firm, keep the conversations going – – not some sort of formal feedback session after 60-days or 90-days – talk to them daily. Create a culture of communication – clear, concise, honest and often.

Seth Godin says the best way to change long-term behavior is with short-term feedback. The opposite is not true. We rarely change short-term behavior with long-term feedback.

There is a lot of whining surrounding performance evaluation systems inside CPA firms. It creates a culture of dread. If you want to change your culture and attract top talent – start with feedback.

  • "How was your day? is a question that matters a lot more than it seems."
  • Seth Godin

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