Wednesday, March 18th, 2020

You Are A Star

“It is kind of fun to do the impossible.” – Walt Disney

When you work for Disney all employees are referred to as cast members. Cast members refer to every employee, not just the ones who portray Disney characters.

473CB98A-3331-416C-BE99-D52F25AD638CThis method came from Walt Disney himself. He wanted to create a theme park that was a magical place for all the visitors. To him, each day, the employees were putting on a show, a magical show. It is about managing the guests’ experience.

You can bring this line of thinking into your busy, successful CPA firm. You are the same as Disney – you are providing a service and a wonderful experience for your customers (clients). You want each client, potential client, visitor or vendor dealing with your firm to have the same Smith, Jones & Company experience whether it is the Mr. Big Shot client or the Elderly Lady client.

So, when things get back to normal (after working remotely for a while), walk into the office and remember that you are going on stage. You are a star in your firm’s production. As you work from home, you can apply the same process. You will be talking with clients via phone, texting and emailing them. Let your “on stage” personality shine through.

Later on, help your firm develop some guidelines for the client experience at your firm and train future employees on how to manage the client experience.

Here are some “secret” rules for Disney employees.

  • "The way to get started is to quit talking and begin doing."
  • Walt Disney

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