Thursday, April 16th, 2020

Don’t Waste Dollars On Coaching

“Procrastination is one of the most common and deadliest of diseases and its toll on success and happiness is heavy.” – Wayne Gretzky

Progressive accounting firms invest in their people. They are not stingy when it comes to sending the right people to the right conferences. They are aware of the needs of their team and invest in the proper CPE to help them improve their technical skills. They send their Practice Manager to CPA management conferences such as the CPAFMA annual conference. (This year’s has, of course, been canceled. The next conference will be in Sarasota, November 9-11, 2021.)

These successful, growing firms also invest in individual mentoring/coaching for their partners, managers and others. Especially with partners, these significant dollars are wasted. They have no intention of changing.

There is a great article via HBR titled, 4 Signs an Executive Isn’t Ready for Coaching. Here are the 4 signs – be sure to read the entire article that gives details on each of the signs.

  1. They blame external factors for their problems.
  2. You can’t get on their calendar.
  3. They focus too much on tips and tactics.
  4. They delay getting started with a coach to “do more research” or “find the right person.”
  • "Nothing will work unless you do."
  • John Wooden

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