Wednesday, June 10th, 2020

2020 Accounting MOVE Project

“The question isn’t who is going to let me; it’s who is going to stop me.” – Ayn Rand

Each year I look forward to the MOVE Project report.

2020 Accounting MOVE Project outlines new career paths for women opened by Firms’ expansions into new practices.

  • 48% of firms conduct internal pay equity surveys that include base pay and bonuses
  • 90% of firms, up from 71% in 2014, have partners and principals review the results of internal pay equity surveys
  • 59% of firms, up from 48% in 2019, prepare managers for pay equity discussions
  • 52% of firms rotate emerging women leaders into client-facing roles, an all-time high
  • 38% of firms offer rotations onto executive task forces, an all-time high
  • 34% of firms offer rotations into operating positions, an all-time high

Firms are growing in multiple directions. Women lead much of that growth with unexpected combinations of experience, skills and aptitude”

Here is a press release about the report and a link to where you can read it.

Women Propel Innovation & Growth in Surprising Ways at Accounting & Advisory Firms

2020 Accounting MOVE Project report reveals emerging momentum of women in driving new practice growth: AFWA releases 2020 Best CPA Firms for Women and 2020 Best CPA Firms for Equity Leadership lists

 Lexington, Ky., May 27 –

Women are leading accounting & advisory firms’ forays into new lines of business with unconventional perspectives and new approaches, according to the findings of the 2020 Accounting MOVE Project report. Among the most productive strategies driving new revenues and new career paths are:

• To seed new lines of business with first-time clients, firms need strong internal referrals, and internal referrals are a longstanding strength for women.

• Women who started boutique firms decades ago are rejoining large firms, bringing with them entrepreneurial leadership that fuels new lines of business.

• Firm women’s initiatives are invaluable sources of talent for fast-track advisory service launches that pivot on diverse perspectives and fresh approaches.

“Women are perfectly positioned to chart new ways to win new types of business, because they take encouragement and direction from incremental wins,” says Joanne Cleaver, President of Wilson-Taylor Associates, Inc., the content strategy firm that manages the Accounting MOVE Project. “In an unpredictable business environment, firms can rely on the deep loyalty that many women earn with ongoing clients, and that create footholds for new practices.”

“Collaboration, diverse perspectives, and a growth mindset are important ingredients to fueling new services and a firm’s growth. This year’s study shows many examples of how women leverage these leadership capabilities to create a competitive advantage for their firms,” says Jennifer Wyne, executive director of human resources for Moss Adams, Founding Sponsor of the Accounting MOVE Project.

“It is encouraging to see the data from firms of all sizes telling a story of women’s leadership advancement as growth creates new opportunities. At CohnReznick, we have seen this first-hand across our advisory, assurance and tax practices – both with new service lines as well as traditional practice areas. Even better: these women leaders are excelling with people development, attracting and advancing outstanding men and women in their teams,” said Risa Lavine, Principal and chief of staff at CohnReznick. CohnReznick is the National Sponsor of the Accounting MOVE Project.

The 2020 Accounting MOVE Project is available at the Accounting & Financial Women’s Alliance website. https://www.afwa.org/move-project/

“The findings of this year’s report solidifies that women are extending positive change into the financial workforce by creating new initiatives and client retention with creativity and leadership,” said Cindy Stanley, executive director for the Accounting & Financial Women’s Alliance (AFWA), the association partner for the Accounting MOVE Project. “The unique perspectives and reliability of women in finance will continue to create new streams of opportunity and pave the way for progress.”

  • "There is a special place in Hell for women who do not help other women."
  • Madeleine Albright

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