Wednesday, July 29th, 2020

Client Accounting Services

“If our true intent is to differentiate CAS from our previous bookkeeping services, we need to offer unique services that tie people directly to our firm and create loyalty.” – Bill Reeb

The growth and success of CAS makes me very happy.

I can remember when accounting services (or bookkeeping as some partners always called it), was the very bottom level of the client services menu. Many firms even quit providing these services because they were simply not profitable enough (and new CPAs thought this work was below them). In addition to that, qualified, skilled bookkeepers were more difficult to find than accounting grads.

There is a good article via the Journal of Accountancy featuring Bill Reeb and his observations about the success of CAS. He identified issues that can prevent CAS from becoming successful.

  • The CAS service line leader and their manager are not in alignment.
  • Partners haven’t bought in.
  • The CAS practice is inadequately staffed.

One other problem is that in many firms the entire CAS operation is on the shoulders of just one highly motivated individual.

How is your CAS division doing? Are you giving it enough support? Are you bragging about it to all your clients?

  • "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
  • Jeff Bezos

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