Wednesday, July 1st, 2020

You Are Public. You Are a Professional

“Professional is not a label you give yourself – it’s a description you hope others will apply to you.” – David Maister

Here’s a recent tweet by @LeadersBest:

Every time you open your mouth to speak in public, you are representing yourself and displaying your character. Choose words carefully. Say what you mean… Mean what you say. Be clear and concise.

You are a CPA (Certified PUBLIC Accountant). You are not a CPA but you work in a CPA firm (not certified yet, accountants, administrative, HR, marketing, sales, training, etc.). Never forget that you are in the public eye. People listen to you when you talk, especially when you talk about your firm. They repeat things they hear about you and your firm.

If you whine to your golf group about your work or the firm, they will tell others. If you complain about a project you were assigned to your parents/spouse or other relatives, they will form an opinion about your firm and repeat it.

Never casually talk about a client to anyone outside your firm. What you say becomes public and people will repeat it and it will probably get back to your client.

CPAs and their team members are held to a higher standard than most. No matter what your role in a firm, you are a professional.

Warn your employees, the ones who frequently go out to lunch together, that they should not discuss a client in a public place where others might overhear what they say.

I like this definition of a professional: To most people, acting like a professional means working and behaving in such a way that others think of them as competent, reliable, and respectful. Professionals are a credit not only to themselves but also to others.

  • "The only place where success comes before work is in the dictionary."
  • Vidal Sasson

Leave a Reply