Wednesday, August 12th, 2020

Are You Still Selling Time?

“What we care about is the work done, not how long it took to do it.” – Seth Godin

The following is one of those Seth Godin posts that I just copy and share. It is an important question for CPAs. Are you selling results?

Selling Your Time

We don’t pay surgeons by the hour.

And if the person who cuts the lawn shows up with a very fast riding mower, we don’t insist on paying less because they didn’t have to work as hard.

Often, what we care about is the work done, not how long it took to do it.

And yet, some jobs, from law to programming, charge by the hour.

When you sell your time, you’re giving away your ability to be a thoughtful, productivity-improving professional.

Sell results.

  • "In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."
  • Seth Godin

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