Tuesday, December 1st, 2020

The Source of Truth

“How to give people feedback is one of the hottest topics in business today.” – Marcus Buckingham 

This is a follow-up to yesterday’s post about giving and receiving feedback. It is an excerpt from the article, The Feedback Fallacy, via HBR, written by Marcus Buckingham and Ashley Goodall.

Just in case you didn’t read the entire article, here is a segment that speaks volumes.

The Source of Truth

The first problem with feedback is that humans are unreliable raters of other humans. Over the past 40 years psychometricians have shown in study after study that people don’t have the objectivity to hold in their heads a stable definition of an abstract quality, such as business acumen or assertiveness, and then accurately evaluate someone else on it. Our evaluations are deeply colored by our own understanding of what we’re rating others on, our own sense of what good looks like for a particular competency, our harshness or leniency as raters, and our own inherent and unconscious biases. This phenomenon is called the idiosyncratic rater effect, and it’s large (more than half of your rating of someone else reflects your characteristics, not hers) and resilient (no training can lessen it). In other words, the research shows that feedback is more distortion than truth.

This is why, despite all the training available on how to receive feedback, it’s such hard work: Recipients have to struggle through this forest of distortion in search of something that they recognize as themselves.

Next summer, when all the unique and unusual circumstances surrounding work has calmed down. Your firm should be ready to give feedback in a new and refreshing way. Do the homework and begin now. Maybe even some new behaviors surrounding feedback should begin happening much sooner than next summer. How about starting January 1st?

  • "Just as your doctor doesn’t know the truth of your pain, we don’t know the truth about our colleagues, at least not in any objective way."
  • Marcus Buckingham

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