Tuesday, January 26th, 2021

Reinvent Yourself

“Progress is a nice word. But change is its motivator. And change has its enemies.” – Robert Kennedy

In CPA circles, all the talk lately has been about how to stop being a tax return preparer (or auditor) and become a business advisor.

Simple statement; sounds easy. It isn’t.

Doesn’t matter if it isn’t easy. You have to do it anyway if you hope for your firm to survive into the future.

Jasen Stine, in a recent (and brief) article via Accounting Today, builds an excellent case for change.

Your vision and strategy is your desired destination, and your plan is your roadmap to get there. Step back and ask how you’re going to move forward as a firm. He shares:

Three steps for creating vision and strategy include the following:

  • Bring in thought partners: trusted clients, staff, mentors, and key contacts.
  • Think “ideal state” first.
  • Balance ambiguity and specificity.

He has a valid point – you have to stop giving tax advice with the tax return and give it at the point of need.

Read the article here. Then, get busy creating your firm’s vision and strategy for the future.

  • "Artificial Intelligence is the talk of the town these days, and its application to the tax and accounting profession means automating tasks that we are accustomed to billing for by the hour or form."
  • Jasen Stine

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