Monday, February 22nd, 2021

Do They Like You?

“People prefer to say yes to those that they like.” Robert Cialdini 

I hear stories, all kinds of stories.

Working and interacting with hundreds of accounting firms over the last thirty years I, of course, hear stories. I hear, from the partners, what a great firm they have, how progressive they are, and how they do so much for their people. I do believe most of this.

I hear from the professional support team and the accounting staff how, while it is a good firm, they struggle with getting questions answered, getting changes approved and dealing with some of the partners. I do believe most of this.

The question for you to ponder today, as a shareholder, is influenced by the above quotation. Do your people actually like you?

If you are friendly, smile often, show caring/concern for individual team members, and are approachable, they will like you. They will work harder for you and strive to meet your expectations. They will respect you.

I remember when I was new to a CPA firm. One CPA partner would occasionally ask how I was doing and would ALWAYS say thank-you when I completed various tasks for him. That partner’s tasks always ranked higher on my to-do list than the other three partners.

The old English proverb, you can catch more flies with honey than with vinegar, means that it is much easier to get what you want by being polite rather than by being rude and insolent.

  • "Constant kindness can accomplish much. As the sun makes ice melt, kindness causes misunderstanding, mistrust, and hostility to evaporate."
  • Albert Schweitzer

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