Monday, February 15th, 2021

Misconceptions

“The trouble with the world is not that people know too little; it’s that they know so many things that just aren’t so.” – Mark Twain

I was recently reading an article from National Geographic that explained how our mental maps of the world are probably wrong. I discovered that mine was! There are many common geographic misconceptions. For example, you might think that South America is directly south of North America.

Here’s an excerpt:

For instance, we all know that South America is south of North America, of course. But you may be surprised by the fact that virtually the entire South American continent is east of Florida. There are lots of possible reasons for geographical misconceptions like this one, says cartographer John Nelson. Mental maps are necessarily simplifications, and Nelson suspects the misplaced Americas may be partly a result of their names. After all, it’s not called Southeast America.

How does all this relate to managing your CPA firm? I believe there are many misconceptions flourishing inside accounting firms. Many of these misconceptions are quite large and often resistant to correction.

  • Partners don’t care about people they just want to make a lot of money.
  • Staff don’t care about the firm, they just want to put in 8 hours and then go home.
  • Non-CPAs working at the firm are not as smart as the CPAs.
  • The partners are stingy.
  • The staff are careless.
  • Our firm is the best one in our market.
  • Our firm is the worst one in our market.

I corrected my misconceptions about how countries and continents are aligned and how they appear on maps by education myself, by exploring and reading.

How are you going to battle the misconceptions swirling around inside your firm?

  • "If you see a blatant error misconception about yourself, you really want to set it straight."
  • Jimmy Wales

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