Thursday, March 18th, 2021

Two Things

“Insanity is doing the same thing over and over again and expecting different results.” – Attributed to Albert Einstein and many others

I have observed that many Certified Public Accountants have similar personality traits. Many accountants are conservative, traditional, reserved, kind, polite, cautious, curious, serious, and professional. They are confident in their knowledge.

Two traits you might be missing – 1) There are some things you do not know and, 2) A willingness to change.

For example, do you know everything about marketing and selling your services? Do you know everything about the kind of technology that will push your firm into the future?

I still encounter firms where there is a “we do it this way because it is tradition and we have always done it this way” mindset among the partner group.

As the old saying goes (above) if you keep doing things the way you have been, you will get the same results you have gotten before.

Do you have initiatives at your firm that you never seem to accomplish? Your leadership group acknowledges the changes that need to be made (usually at a partner retreat). They even draft a strategic plan. Then little if anything gets implemented.

The constant you have is change. It is time – now – to accept the fact that in the business world, the environment has changed and is changing dramatically. Embrace it and look forward not backward. Eliminate your “getting back to normal” thoughts.

  • "“The only reason time seems to be moving rather fast is that sometimes we’re too busy living in the past.”"
  • Dominic Riccitello

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