Tuesday, March 9th, 2021

Your Kind of Firm

 “Do what you do so well that they will want to see it again and bring their friends.”- Walt Disney

What kind of service do your clients want? I bet you have both kinds, the kind that likes a lot of personal attention and the kind that want streamlined, technology focused service.

That should cause you to consider what kind of firm you want to be and maybe you shouldn’t do what so many firms do. They try to be all things to all people. That’s a tough road to travel.

Kyle Walters, in his article for Accounting Today asks – What kind of firm do you want to create?

Walters describes two different approaches to client service – high touch and high-tech.

Which type of firm do you want to be? Can you be both? According to Walters, you can’t be both.

  • "How you think about your customer influences how you respond to them."
  • Marilyn Suttle

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