Thursday, May 20th, 2021

Keep Your Eye On The Ball

“The trick is this: keep your eye on the ball. Even when you can’t see the ball.” – Tony Robbins

Today’s title applies to several sports. I think of golf and baseball. It also applies to partners (especially the managing partner) in accounting firms.

Keeping your eye on the ball applies throughout the game or match, not just as certain times. Managing an accounting firm requires you to keep your “eye on the ball” throughout the year, not just during busy season.

I have observed that some CPA firm owners have lucrative outside interests. Maybe it is another business or even life events, perhaps building a new house. You get distracted and yes, it is understandable. You expect the firm to run smoothly without you. Your firm administrator does a great job of running operations but he/she do not “run” the other partners or the visionary topics that need to keep moving no matter if it is summer.

After you recuperate from the never-ending tax season, hopefully that will only take a week or two, you need to regroup and focus on the inside health of the firm. Are there performance issues with staff or partners? Do you need to re-evaluate office space and/or negotiate a new lease? Are you now moving ahead with that M&A deal you put off until after May 17th? Do you need to further negotiate with that other acquisition to expand firm services?

By not keeping your eye on the ball, you might just “kill the golden goose.”

  • "Live as if you were to die tomorrow. Learn as if you were to live forever."
  • Mahatma Gandhi

Leave a Reply