Monday, May 3rd, 2021

Mission – Vision – Purpose

“Leadership is the capacity to translate vision into reality.” – Warren G. Bennis

I still encounter some confusion about how to write a meaningful mission, vision, or purpose statement for your firm or organization.

Some CPA partner retreats actually get bogged down in this endeavor while crafting their strategic plan.

purpose statement provides the reason or reasons you exist. It is about why you exist, whereas the mission is about what you do and for whom. … Some organizations find that a mission statement alone suits their needs, whereas others prefer to use a purpose statement.

Read more about the difference between these statements in this brief, informative article.

  • "The only thing worse than being blind is having sight but no vision."
  • Helen Keller

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