Tuesday, May 18th, 2021

Show Them

“Businesses that forget that their primary business is the people business will not last.” – Steve Keating

Steve Keating’s post on May 16 certainly struck a chord with me. He addressed the issue of companies establishing titles for people in hopes that a person with a title would make employees feel more included and appreciated. He says that there are too many “buzz word” titles floating around. I certainly see this in the CPA profession.

Keating says, “Instead of endowing people with fancy titles that say “we care” how about actually caring? How about showing you care for everyone equally instead of saying it again and again?”

Calling people “human capital” has always grated on my nerves and I have heard it too often from CPA firm leaders. I always try to remind CPA leaders that they are not in the numbers business, they are in the people business. Be sure to read Keating’s post.

  • "When the company shows they care about their people, all their people, equally, they don’t need fancy titles."
  • Steve Keating

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