Monday, June 21st, 2021

The Great Resignation

“Your employer brand is your external experience, and your talent brand is the internal experience.” – Cassie Whitlock

Has your accounting firm started to experience the resignation crisis? It is happening to employers now and the prediction is that it will continue.

Last week, I wrote about how the talent pool for CPAs will be shrinking. Now, it seems, you will be facing the fact that your people can work for a firm, no matter where that firm is located. Firms in large cities are willing to pay large city salaries to remote staff that live in more affordable localities.

Per a recent article via Fast Company, Texan A&M University Associate Management Professor Anthony Klotz coined the phrase (the great resignation) during an interview with Bloomberg Businessweek.

The article also notes:

Employees are also seeking more rewarding work, adds Cassie Whitlock, head of human resources for the talent management software platform BambooHR. “Many have lost a sense of connection to the workplace,” she says. “Even if they’re getting time with their manager, we discovered they’re having fewer interactions, and the quality of those interactions is diminished. They’re not having a feeling of genuine connection. They feel less seen, recognized, and appreciated.”

Remember something I have written about often – people don’t leave companies, they leave managers. Your managers have that first-hand contact with your staff both in person and remotely. It’s time again to help your managers to become very skilled at managing and engaging people.

Whitlock stresses something that CPA owners need to embrace:

“They (managers) spend the most time with employees, and they make or break an organization’s goals, objectives, and outcomes,” says Whitlock. “They carry the water. Invest in growing managers to make sure you have the quality and caliber you want.”

  • "You need to be great at telling stories in your organization. How are you making a difference? And are you sharing those successes with team members to help them feel good about the goals and outcomes you’re driving?"
  • Cassie Whitlock

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