Wednesday, August 18th, 2021

Focus On Your Remote Culture

“In teamwork, silence isn’t golden, it’s deadly.” – Mark Sanborn

It is pretty much a given now that many accounting firms will continue to have remote workers. Some will be completely remote and some will be hybrid. Hybrid is what seems to be favored by most firms. Be sure to define what hybrid means for each individual.

The old firm culture seems to have disappeared. So, how do you reignite your culture and keep it healthy and vibrant with many remote workers?

The most important activity is communication. In almost every firm I encounter, feedback from staff indicates that communication is one of the firm’s biggest issues. It will be an even bigger challenge when you have permanent remote workers.

Your managers are key in building and maintaining a vibrant culture whether you have remote workers or not. Managers must be truly managing other people, something that wasn’t happening prior to COVID. Firm owners must help their managers by providing more training and ongoing encouragement from owners.

Some tips for managers:

  • Clearly set expectations when assigning work.
  • Be flexible about when the remote person does the work as long as the engagements get completed on time and accurately.
  • Communicate frequently and keep staff informed of deadlines. Use email, texts, phone calls, video chats and determine which form of communication is more comforable for the individual.
  • Managers must be good listeners. Inquire but don’t micromanage.
  • Provide opportunities for staff to engage with each other in an informal way so that they get to know each other on a personal level and realize they are part of a team.
  • Celebrate small successes and develop ways to continually show staff that they are trusted and appreciated.
  • "People are more productive working at home than people would have expected. Some people thought that everything was just going to fall apart, and it hasn’t. And a lot of people are actually saying that they’re more productive now."
  • Mark Zuckerberg

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