Tuesday, September 7th, 2021

Subscription Pricing

“You’re going to have to define the kind of customers you want, which is much easier if you’re niched.” – Ron Baker

Ron Baker has been talking about value pricing since 1994. You have read his books and heard him speak many times.

In a recent article, he makes the case for subscription pricing. We are keenly aware of subscription pricing. Many things from Netflix to shaving supplies can be bought via subscription.

Baker says, “It’s what I’m calling Value Pricing 2.0 – the subscription business model.”

Read Baker’s article via Thomson Reuters, titled: “Subscription pricing for tax and accounting services? I know this is a great idea because it scares the hell out of people.

Baker thoroughly explains the pricing model. He also covers how it is better for an accounting firm than traditional pricing models.

As with most things from Baker, I think you will find this very interesting.

  • "It always amazes me that some firms have $100,000 clients and yet they have a bunch of $500 clients — that’s insane."
  • Ron Baker

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