Monday, October 11th, 2021

The Best People Work Here

“Great vision without great people is irrelevant.” – Jim Collins

Hopefully, you have worked very diligently on building a brand that attracts and retains clients. You have testimonials that stress the fact that your firm is knowledgeable, progressive, and meets your client’s expectations for awesome service. You have experts in many disciplines and are also very active in community and charitable organizations. All of that builds a brand that attracts quality clients.

That brand also attracts quality people but with people, you need more. How prestigious is it to work at your firm? Is it prestigious at all? Bruce Tulgan calls it the prestige factor. Per Tulgan, “Prestigious organizations send two messages: ‘Not everyone gets to work here,’ and ‘It is a privilege and an honor to work here.’”

Much of this falls on the shoulders of your managers. How much have you invested in their people management skills? When managers set high expectations for themselves and those they manage you begin to build a prestigious workplace. It is up to managers (and partners also fill the role of manager), to weed out low performers. Your “all-stars” do not like working at a firm that tolerates “falling stars.

In this era of the great resignation, you need to take immediate steps to build your firm’s prestige factor. Read more from Tulgan here.

  • "The one thing that organizations with prestigious cultures have in common is a reputation for shining a bright light of scrutiny on performance."
  • Bruce Tulgan

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