Monday, November 1st, 2021

Moving Ahead

“Don’t dwell on what went wrong. Instead, focus on what to do next. Spend your energy moving forward together towards an answer.” – Denis Waitley

I talk a lot about preparing your firm for the future. You should be doing that daily. CPAs are known for moving slowly and cautiously. I picture most of them as a wagon train going West; slow, steady progress.

Times have changed, even before COVID. CPAs must now prepare for the future at the speed of an F-35 Lightning II Air Force Jet. It goes 1200 MPH.

What hinders your firm from moving quickly? The answer I most often hear to that question is, “Some of the partners.”

Long ago, I used to say you have to get all the partners on board before you can move the firm ahead effectively. I say long ago because I know that there is no way, in a multiple partner firm, that you will get ALL the partners in agreement about many of the firm initiatives.

For the good of the firm, you have to move ahead anyway. There are some or several, partners who will get behind any needed initiative. Work with those partners. Work with the healthy part of your firm. Persevere and persist and those naysayers will more than likely be convinced that change is necessary and get behind the needed initiative.

  • "Insisting that someone choose sides might feel like the satisfying and urgent thing to do, but it rarely leads to enrollment and action."
  • Seth Godin

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