Wednesday, December 8th, 2021


“Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.” – Stephen King

From Alastair Woods of PWC:

“People [are] rethinking what they want from life. With the supply pressures, consumer price inflation and inflationary pressures, there are people looking for ways to increase their income.

“Moving jobs is the quickest way to do this and with many companies in growth mode, there are more jobs around than ever.”

While money is part of the issue for accounting firms, life/work balance and a pleasant work culture are key.

Now, more than ever, CPA firms need to focus on their culture and on clearly communicating the expectations and the opportunities for their employees.

The upcoming tax season will be even a more critical time this year. If your firm has another “rough” tax season, how many people will leave you next summer? Things like mandatory Saturdays during busy season, a long-standing practice in public accounting, is being discontinued by some progressive firms.

Always focus on communicating the exceptional benefits of working in public accounting. There are many! The pay is attractive and the opportunity for exceptional pay is obtainable. Also, life/work balance has become commonplace in public accounting.

It is not easy and there are a lot of factors involved but take steps to make your firm the firm that employees from other firms want to move to.

  • "Hard work beats talent when talent doesn't work hard."
  • Tim Notke

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