Thursday, January 27th, 2022

Are You Meeting Their Needs?

“Leadership is the art of getting someone else to do something you want done because he wants to do it.” – Dwight D. Eisenhower

Be sure you are aware of what your employees really need. Firms are trying all kinds of creative and unique ways to attract people and to keep the talented people they already employ. Some of these ways are not so creative and unique, nor do they have to be.

You might think that more money will solve the hiring and retention dilemma. I agree that it will certainly help. I have observed that many firms are offering new recruits nearly the same salary that my firm offered about twelve years ago! For small to medium-size firms, beginning salaries are still not very competitive. Owners make the excuse that they are small and that they are located in areas where the cost of living is less than major cities. Location isn’t an excuse any longer. You are competing with every CPA firm everywhere.

In a recent article, Suzanne Lucas (@realevilhrlady) notes that 77% of employees say they would prefer to work for a company that gives them flexibility rather than work for a company with a fancy corporate headquarters.

Flexibility has been discussed extensively in the CPA profession but it is still a challenge for managers and for those being managed. Managers are uneasy about having people work from home. How do they know they are working? Well, trust is the answer but that is a topic for another day.

It is true that some managers micro-manage and want to track time on the employees’ computers (keystrokes) and want them to have their cameras on all the time so they can be seen working. Thankfully, I don’t see those extremes in very many accounting firms.

Read Lucas’ article and learn how ER (employee relations) can help managers focus on results and outcomes, rather than availability when a manager reaches out to them.

  • "The man who wants to lead the orchestra must turn his back on the crowd."
  • Max Lucado

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