Wednesday, January 26th, 2022

Enhance Your Brand

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

Today, I am providing you a link to an article via Forbes. The title is, “Beefing Up Your Branding? Don’t Forget The XYZ Statement And Brand Manifesto.”

I like this article because it describes branding for an accounting firm. Here’s an excerpt:

Individuals, companies and products need to be branded correctly, with the target audience in mind. Put thought into the who, what, where, when and why. After all, branding is how you make people feel. It is the essence of what makes an individual, company or product unique in the broader marketplace. But too many people forget the steps in the branding process or take shortcuts, which can undermine their appeal to the target audience they have in mind. If you rush the branding process, it probably won’t be effective.

  • "A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
  • Jeff Bezos

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