Monday, January 3rd, 2022


The two most powerful warriors are patience and time. – Leo Tolstoy

For CPAs and their teams working in public accounting, it has always been about time. You would think that you would have gotten better at understanding it and managing it. Even if you no longer bill by the hour and have embraced Fixed Price Agreements, it is still all about time. How long will this take you? When do you think you will have that completed?

Once again, I am posting a complete blog post from Seth Godin. Read it and think about it. It’s meaningful.


That’s why it’s worth so much.

Sure, you can outsource. You can look for shortcuts. You can hire folks. You can use mailmerge. You can even send it to voice mail.

But all of these time shortcuts fail to express the thing we want the most.

Your time, my time, their time–we all get the same number of minutes per day.

If you spend them on someone, they can tell.

  • "Time is a storm in which we are all lost."
  • William Carlos Williams

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