Monday, March 21st, 2022

Comfort Leads To Complacency

“Comfort is the refuge of the average.” – Brad Lea

The majority of CPAs have been very comfortable for many years. Business has been good, profits have steadily increased and partner salaries have grown. All of this leads to complacency. Complacency has been a hurdle in the path of change for many accounting firms.

Dictionary.com’s definition of complacency is “a feeling of quiet pleasure or security, often while unaware of some potential danger, defect, or the like; self-satisfaction or smug satisfaction with an existing situation, condition, etc.”

To me, it seems like many CPA partners have fallen in line with Alfred E. Newman’s slogan, “What, me worry?”

It is a wonderful feeling when you enjoy your work, are comfortable with your colleagues, and are proud of your firm. But, a culture of complacency will not carry your firm into the future.

Here are five signs of complacency:

  1. You are no longer striving to do your best.
  2. You are not staying up to date in your field and industry.
  3. You are not seeking or taking advnatage of new opportunities.
  4. You are not maintaining or building your network of business contacts.
  5. You don’t risk sharing your opinion or ideas.

Read more about each one of these signs in this article via Forbes. Then shake off complacency and get busy changing many things to take your firm into the future. Top talent will not stay at a complacent firm.

  • "Complacency is the last hurdle standing between any team and its potential greatness."
  • Pat Riley

Leave a Reply