Tuesday, March 22nd, 2022

Which Side Are You On?

“Being cool is when you win, you don’t get too happy; and when you lose, you don’t get too mad.” – Ice T

You have all read and heard about the great resignation. On one side, firms are losing people and on the other side, firms are attracting people. Be the “attractive” firm; the one where people want to work.

You can do this by building a brand. What kind of brand have you built over the years? If you are not known for being a premier firm with top-notch people and premier clients, you are behind in the talent game already.

When I was actively working inside a growing CPA firm it was our ongoing goal to be the “cool and progressive firm” in our marketplace. We had client parties with themes like The Future’s So Bright You Gotta Wear Shades and gave everyone sunglasses with the firm name on the stem. At the firm’s 50th anniversary party we used the theme Fifty Years And Still Rockin’. We dressed in poodle skirts and white t-shirts with black leather jackets. An Elvis impersonator met everyone at the door and had their picture was taken which we later mailed to them in a special card.

Set a goal to become known as the cool firm in your market. Become the firm that attracts people rather than the firm losing people. It’s not easy and it takes constant focus. Start now!

  • "It seems like once people grow up, they have no idea what's cool."
  • Bill Watterson

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