Monday, April 4th, 2022

Does This Non-Word Apply?

“Anytime you see a turtle up on top of a fence post, you know he had some help.” – Unknown

Occasionally, I reprint a blog post from Seth Godin. Today is one of those days. To me, it has meaning to those of us working for or with CPAs.

ANYTIMED – by Seth Godin

It’s not a word, but perhaps it should be.

If a competitor goes after your customers by offering them faster service, all day and all night, you’ve been anytimed.

And if your boss, fearing that event, or simply trying to boost output for free, pushes you to be available all hours of the day and night, you’re being anytimed as well.

The market wants convenience and speed and price. Anytimed is a side effect of that race.

Do you want to be anytimed by your clients? Maybe part of onboarding a client is the time to set some boundaries.

Are you anytimed by your boss (partner or manager)? So many CPA team members feel like they are actually “on-call” day and night, 7 days per week, especially in tax season. Maybe it is time for employers to establish boundaries and stick to them.

  • "Anywhere, anytime ordinary people are given the chance to choose, the choice is the same: freedom, not tyranny; democracy, not dictatorship; the rule of law, not the rule of the secret police."
  • Tony Blair

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