Monday, May 16th, 2022

Horse Racing On My Mind

“Remember that the most valuable antiques are dear old friends.” – H. Jackson Brown, Jr.

I was fortunate late last week. I had the opportunity to visit Claiborne Farm in Bourbon County, Kentucky not far from Lexington, KY. Since the Kentucky Derby was still fresh in my mind, I was pleased that two very dear friends arranged the visit. Colleen Endres and Anita Goetz (and I) are all former National Presidents of the CPA Firm Management Association and our friendship goes back at least three decades. We continue to get together once or twice a year.

Claiborne Farm is a thoroughbred horse breeding operation near Paris, Kentucky. It was established in 1910 by Arthur B. Hancock, owner of Ellerslie Stud in Albemarle County, Virginia, and has been operated by members of his family ever since.

Why does this matter to you, leaders in a CPA firm? Just follow the link and you will see their motto/tagline that states their mission. I love it and was impressed. The tour we took certainly lived up to that motto. – Doing the Usual, Unusually Well.

What is your motto, tagline, brand, mission, and belief? Can you state it in FIVE words? Will people relate to it? Will each client, prospect, or business associate believe it after they have an encounter with your firm? Does your team live it every day?

We also visited Old Friends Farm, a non-profit that provides a retirement place for former racing thoroughbreds.

  • "A Thoroughbred racehorse can go from 0 to 40 in a matter of three strides. It’s exhilarating the feeling of power underneath you is incredible. I love to learn what makes a Thoroughbred tick."
  • Chris McCarron

Leave a Reply