Monday, June 20th, 2022

Keeping Them

“Kindness is more important than wisdom, and the recognition of this is the beginning of wisdom.” – Vikrant Massey

You are and have been for several years, very focused on finding and hiring additional talent for your firm. You have worked on being a unique firm. You are paying significant sign-on bonuses. You offer remote and hybrid options. You will do almost anything (within reason) to attract college accounting majors and experienced accountants.

Don’t forget about something just as important, keeping the employees you already have. How do you keep them? Experts are calling it “the great recognition.” Research has found that feeling recognized makes a huge difference when it comes to employee engagement, productivity, and loyalty.

I have been writing and speaking about it for years. Young people hear applause when they take their first step, when they play soccer, when they perform ballet, when they are in marching band or sports or drama club. Then they enter an accounting firm and they hear silence.

Offering a bonus or an incentive program helps but CPA firm employees are facing burnout and in some cases, boredom.

Take 3 minutes and watch this video I did several years ago. It applies more now than it did then (when we were attracting millennials). Sometimes a simple thank you makes all the difference.

  • "Don't work for recognition, but do work worthy of recognition."
  • H. Jackson Brown, Jr.

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