Tuesday, July 19th, 2022

Keep Your Hook In The Water

“Great vision without great people is irrelevant.” – Jim Collins

When finding talent to hire for your firm, a good friend of mine and long-time CPA management consultant, Steve Ericksen, noted that he always told his CPA firm clients to “keep their hook in the water.” Sadly, Steve has passed away, but I remember and appreciate so much of what I learned from Steve.

“Keep your hook in the water” means you must make it widely known that you are looking to hire accountants. You not only have to advertise on all reputable sites but also need to talk about it openly with everyone in your business and personal circles. When talking to attorneys, bankers, and clients, mention that your firm is hiring and actively seeking qualified candidates and ask if they know of anyone.

Make it a positive statement, such as, we are growing and expanding and now have room for more people. If you know anyone who might be interested in working for a progressive, growing, future-focused accounting firm, please let me know.

You can also mention it to friends and relatives. You never know where your next qualified hire might come from.

  • "Train people well enough so they can leave, treat them well enough so they don't want to."
  • Richard Branson

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