Wednesday, July 20th, 2022
Publicize Your Benefits
“Those who don’t believe in magic will never find it.” – Roald Dahl
I have a Google notification set to alert me about accounting firm news. I noticed that a firm in a large city earned several spotlights in the news, one from a local source, and it was picked up by Yahoo news.
The news is (and it is old news to many of us) that the firm is closing its offices at noon on Friday for the remainder of the summer.
Why is publicizing something like this a good lesson for you? Younger CPAs focused on growing their careers will read the press release and think: “I should learn more about that firm and apply for a job there.”
In your hiring ads, mention that you close on Fridays in the summer. At this point, normal activities to attract talent have worn out. Do you have a unique employee benefit? Publicize it.
- "The world is full of magic things, patiently waiting for our senses to grow sharper."
