Thursday, July 14th, 2022

Using Initials For Your Firm Name

“If names are not correct, language will not be in accordance with the truth of things.” – Confucius

It has been a huge trend for CPA firms during the last 15 to 20 years. They modify their name and end up using just initials.

I must admit, I have found it rather confusing as I work and network with many small to mid-size firms in the USA. Using a fake firm, my mind goes with something like this…. JBG, what does that stand for? Is it the firm that used to be Jones Brown & Green?

This all comes to mind as I read an article by Fishman Marketing in the National Law Review titled, Why Do CPA Firms Use Initials Instead of Names? Part 2. You can read Part 1 by following the link to Fishman Marketing.

I agree with the author. Why not use a name, something people can remember more easily? Like, Jones Brown? As you read the article you will see how the author proves their point.

You might think, well KPMG uses initials. The author also explains why huge, international firms can more easily get away with it.

I think you will find it an interesting read, especially if you are thinking of rebranding.

I apologize if the name of your firm is Jones Brown or JBG. I just used it as an example.

  • "Names are the sweetest and most important sound in any language."
  • Dale Carnegie

Leave a Reply