Tuesday, July 26th, 2022

What Is Your Why?

“People don’t buy what you do; they buy why you do it.” – Simon Senek

Simply giving people more money and perks will not necessarily improve your employee engagement. To motivate, inspire, and retain employees, clearly define why you do what you do.

In many accounting firms, the staff believes they are there so the firm can earn more money and the partners can grant themselves larger salaries.

Sorry to state that fact, but I have heard this opinion from people in firms large and small over the many decades I have worked in the CPA profession.

The big issue for you is whether YOUR people think that is the reason your firm exists.

In reality, CPA partners, having many years of experience, believe that they are there to help people as a firm. Doctors help people. Lawyers help people. CPAs help people, too, in a way to secure financial success.

Sure they help business owners with accounting and tax, but they also act as a business coach and mentor to help the owners and their companies become more successful. Maybe to put it more concisely, CPAs help businesses survive and prosper. Maybe you should adopt the Vulcan greeting as a message to your clients, “Live long and prosper.”

Surveys tell us that people are leaving their current employers because they are questioning the purpose of their day-to-day job.

“An inspired employee comes to work lit up about what they’re doing because they feel they matter, their work matters, and the impact they’re having matters. What burns people out is when they don’t have a sense of the impact or contribution and that it matters,” says Stephen M.R. Covey, author of Trust & Inspire: How Truly Great Leaders Unleash Greatness in Others. 

Has your partner group agreed on your firm’s WHY? If not, you have some work to do because you need to figure it out and share it with your team before more people leave your firm to live long and prosper elsewhere.

  • "The miracle is this - the more we share, the more we have."
  • Leonard Nimoy

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