Tuesday, August 16th, 2022

Be Visible

“The power of visibility can never be underestimated. – Margaret Cho

Soon students will be returning to the college campus. Your CPA firm better be doing the same thing. This Fall, make sure your firm is visible on the college campus.

I vividly remember one conversation with four college students who were seniors and accounting majors. Two of them had jobs with the big four, one had a job in corporate accounting and the fourth was still looking. They shared their lack of knowledge about local and regional CPA firms. They didn’t even seem to be aware that there were such firms!

I always knew the large national firms were very prominent on college campuses, but these students told me that the big four were visible every single week on campus, sponsoring something, hosting a fun event, etc.

How visible is your firm on your local college campuses? For some of you, not at all, and for others, you might be visible on campus once or twice during the fall semester.

Keep in mind the pool of accounting graduates is smaller than ever. What can you do to catch the fish in that small pool? One easy thing is to be more visible.

  • "I've found hat luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often."
  • Brian Tracy

Leave a Reply