Thursday, August 25th, 2022

Promotions & Training

“One of the true tests of leadership is the ability to recognize a problem before it becomes an emergency.” – Arnold Glasow

Growing CPA firms, promote people to the manager position. There is a definite need for people at the manager level.

The problem is that when a CPA Senior (the level below a manager) is promoted to Manager, they simply continue to perform as they always have performed, just with a new title.

If you want to improve employee engagement in your firm, look at your managers first. One of the most important decisions the partner group needs to make is who they promote to manager. In most firms, people are named managers because of longevity with the firm, not because they are skilled at inspiring people and nurturing the career growth of others.

Keep in mind…. 70% of people leave a company because of their manager.

If you want your firm’s employee engagement to improve, focus on your managers. Offer them resources to improve their management skills and provide workshops and training on managing people.

I have also observed that a skill that most managers need to develop is delegation. Managers need to be training their replacements. In a CPA firm, young people learn by getting assigned to more complex engagements.

  • "Leadership is the art of getting someone else to do something you want done because he wants to do it."
  • Dwight D. Eisenhower

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